Jack Wills joins premium brands at Lifestyle Outlets Gloucester
September 20, 2017

British heritage-inspired Jack Wills is the latest brand to announce it will open a new outlet store at Lifestyle Outlets’ Gloucester Quays this autumn. The new store will represent what it is to be British, irreverent and carefree, offering mixed fashions for men and women.

Following the successful opening of global lifestyle brand Ted Baker, earlier this summer, Jack Wills is the fourth new name to be announced in as many months, joining a host of top name brands at the waterfront outlet destination including Levi’s, Skechers, Original Penguin and Lindt. Standing at 2,051 sq. ft., the store will mark the sixth outlet store in the UK for the brand.

Jason Pullen, Managing Director of Lifestyle Outlets, said: “Targeting a youth market and recognised globally for its high quality fashion wares, Jack Wills is a fantastic addition to the growing premium retail offering at Lifestyle Outlets Gloucester. Famed for its love of the seaside and sports, the brand compliments our waterfront location and we look forward to working in partnership with the team across our fashion campaigns and annual events. The latest new store to open at Lifestyle Outlets Gloucester this year, the arrival of Jack Wills strengthens our commitment to creating a better generation of outlets both nationally and globally.”

Jack Wills was founded in 1999 by Pete Williams and Robert Shaw in Salcombe, Devon, where they opened their first store. By 2005, the brand had 10 stores and relocated its Head Office to London. Today, Jack Wills has over 50 stores in the UK and USA plus stores in Hong Kong, Dubai, Beirut, Singapore and Macau. Jack Wills Limited is a privately owned company with a turnover in 2016 of £125,000,000 and more than 40 stores in the UK.

Adrian Wright, Lifestyle Outlets Leasing Director, said: “New stores, restaurants and successful events have cemented Lifestyle Outlets Gloucester as a major lifestyle and leisure destination, recognised across the county and beyond. Occupier interest, footfall and sales continue to be strong for the centre as we edge closer towards the festive period.”

Lifestyle Outlets has reported a record year with sales at an all-time high at its two outlets – Gloucester Quays and Lowry Outlet MediaCityUK Manchester. 2016 resulted in a huge 14% overall increase in sales YOY and 10 new store openings across both sites. Strongest performing categories included Footwear, with a 41% rise across the two centres, including strong sales at Clarks Outlet, Skechers and Trickers and Mixed Fashion, which was up 23%, with record sales at All Saints, Jaeger, Calvin Klein, Gap and Tessuti. Outdoor and Sport saw a 20% sales increase, with strong sales performances from Nike and Asics.