Lifestyle Outlets: The better generation of outlet shopping
September 19, 2016
Peel Outlets announce rebrand
Peel Outlets is launching its Lifestyle Outlets brand, from September 2016.
Lifestyle Outlets wants to redefine outlet shopping and, in doing so, challenge the soullessness of traditional centres to create a better generation of outlet destinations.
The philosophy behind Lifestyle Outlets is to create destinations with personality. Pioneers of placemaking, Lifestyle Outlets deliver vibrant outlets that are a carefully balanced combination of strong retail brands, leisure amenities, entertainment and experience – from VIP shopping nights and food festivals to live fashion shows and children’s character events.
Jason Pullen, Managing Director of Lifestyle Outlets comments, “We want to change the face of outlet shopping and re-define perceptions of what an outlet can be, because we believe it needs to be done.
“Shopping has become a major leisure activity and people expect more from a centre than just background music. They want an experience. That’s why great brands and entertainment are an integral part of our appeal.
“To encourage more frequent visits, attract new audiences and cement our position as part of the local community and wider region, we host major events like our summer Food Festivals and Christmas Markets, whilst our monthly artisan food and craft markets maintain activity and interest throughout the year.
“Our innovative approach means our schemes are twice the size of traditional outlets, with leisure and food and beverage at their core.”
Lifestyle Outlets currently has two operational outlets, attracting more than 10 million visitors in the last year and achieving 18% like-for-like growth in sales. Lifestyle Outlet Manchester located within MediaCityUK and Lifestyle Outlet Gloucester situated in the City of Gloucester. There is a third site in development, Lifestyle Outlet Glasgow, which is located on the waterfront and adjacent to the West End of the city.
All in key locations, Lifestyle Outlets offer a place to meet, relax, enjoy and feel a part of. Customers can expect to find quality outlet retailers, including high street names and designer labels offering up to 70% off; cosmopolitan restaurants, bars and coffee shops, state-of-the-art cinemas, gyms, hotels, regular artisan food and craft markets and large-scale seasonal events. Lifestyle Outlets prides itself on its impactful events programme. This innovative strategy increases footfall, dwell-time and delivers higher sales for the outlets.
Lifestyle Outlets collaborates with its brands to give customers a quality retail experience. Just some of the brands that can be found at Lifestyle Outlets include M&S Outlet, Skechers, L.K.Bennett, Jaeger, Nike, All Saints, Levis, Bench, Clarks, Cineworld, Virgin Active, Carluccio’s, Zizzi, Bill’s, Pizza Express.
Lifestyle Outlets, is part of The Peel Group, whose motto is ‘determination, perseverance, patience’. They own, develop and manage a variety of successful retail operations and leisure destinations across the UK, including a major shareholding in intu Properties plc, the UK’s leading specialist developer and owner of regional shopping centres.